Magazine Launch - doubledaremanagement

Winkmagazine issue one featuring extraweg

WINK MAGAZINE LAUNCH

In 2019, our marketing agency spearheaded the successful global launch of Wink Magazine Issue One. As a leading marketing agency, we specialize in crafting and executing comprehensive marketing strategies that ensure maximum visibility and reach.

Our team’s expertise in market research and innovative marketing techniques played a crucial role in identifying and reaching out to Wink Magazine’s target audience. We coordinated with various distribution channels worldwide, ensuring the magazine’s availability to readers across the globe.

Post-launch, we continued to monitor market responses and adjusted our strategies to maintain the magazine’s visibility and popularity. Our commitment to our clients and our expertise in marketing are demonstrated by the successful launch and sustained popularity of Wink Magazine.

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Capabilities Deck

5000+ Sales Opening Week

Debut

Sold in 15+ Countries

Global Footprint

Engagement

Objective:

The primary aim of Double Dare Management was to drive sales and build a sophisticated retargeting audience for Wink Magazine’s inaugural launch. We also sought to test a variety of marketing tactics that could serve as a blueprint for future marketing initiatives.

Strategy:

Our approach involved the development of a comprehensive marketing strategy that was rooted in a deep understanding of Wink Magazine’s target market. We conducted an extensive competitor analysis to ensure our strategy was robust and effective. Our campaign was launched across multiple platforms, with regular A/B testing conducted to ensure message resonance. We also leveraged key themes in our messaging, such as sustainability and the importance of buying local, to appeal to our target audience.

Outcomes:

The campaign yielded impressive results, with over 5000+ sales of the magazine recorded in the opening week and distribution achieved in more than 15 countries. Our campaign led to a remarkable 300% increase in Online Store Sessions, a 250% increase in total orders, and a 20% increase in the average online order value. Our email marketing efforts were also successful, with an average open rate of 30%, significantly above the industry average of 19%.

Impact:

The launch of Wink Magazine, driven by Double Dare Management, exceeded expectations with significant sales increase and global recognition. We gained valuable consumer insights that will shape future strategies. The campaign’s success validated our innovative marketing approach, reinforcing our industry reputation. Overall, the launch demonstrated our commitment to clients and our ability to drive growth and success.